Smart Tracking Page Builder

Overview

What is Ellis Smart Tracking Page Builder?
The Smart Tracking Page gives your shoppers a branded tracking page that adapts to each order in real time. Traditional tracking pages are static: every shopper sees the same layout, whether the package is on time, split into several parcels, or delayed. With Ellis, the page changes its content to match each shipment. Ellis analyzes your store, generates and scores templates, and flags anything missing. After the page is live, Ellis keeps recommending fixes and new page blocks.

Why opt in to Ellis Smart Tracking Page Builder?

• Automated store audit: Ellis extracts your logo, brand colors, typography, and catalog items from your website.

• Real-time adaptation: When a shipment is delayed, Ellis hides upsell banners and shows reassurance notes and support links.

• Multi-shipment tracking: Split, multi-part, and multi-carrier packages appear in one summary card.

• Post-purchase growth: On smooth deliveries, the page shows personalized product recommendations and discount coupons.

How does Ellis Smart Tracking Page Builder work?

1. Recommendation: Review the tracking page recommendation on the Ellis recommendations page.

2. Configuration: Turn on Ellis for the Smart Tracking Page on the configuration page.

3. Setup: In Customize Tracking Page, choose Smart Custom Setup or One-Click Setup, and publish.

4. Go live: Ellis adapts the page for every shipment and keeps suggesting improvements.

Before you begin

• Your store's website URL, for example https://yourstore.com. Use your main storefront URL so Ellis can extract your full branding and catalog.

• Your store links: Help Center URL, support email, phone support number, shipping policy, returns policy, and return portal URL. Ellis uses these to complete the page and raise your page score.

• A custom tracking domain, for example track.yourstore.com.

• API keys for Rebuy or Nosto, and your Google Analytics ID.

Step 1: Review the Ellis recommendation

• What: Ellis shows the tracking page recommendation as a card on the Ellis recommendations page.

• Why: You can see what Ellis found and what it will do before you approve it.

How

1. Open the Ellis recommendations page, and select the Tracking tab.

2. Find the tracking page recommendation. The card shows the module tag (Tracking), the recommendation title, and a short description of what Ellis will do.

3. Select Review. A modal opens with:

   • Status and area: For example, Pending · Tracking page.

   • What Ellis noticed: What Ellis found in your store.

   • Why it matters: The impact on your shoppers.

   • What you do: The action required from you.

   • What Ellis does: What Ellis automates after you act.

   • What to expect: The result after the recommendation is applied.

   • Confidence: How confident Ellis is, for example 90% High.

4. Select Open my templates to continue, or select Reject to dismiss the recommendation.

What happens next: Turn on Ellis on the configuration page.

Step 2: Turn on Ellis on the configuration page

• What: The configuration page is where you turn on Ellis for the Smart Tracking Page.

• Why: Ellis must be on before it can analyze your store and set up the page.

How

1. Go to Order Tracking Configurations. [CONFIRM page name]

2. Turn on Ellis for the Smart Tracking Page.

What happens next: Open Customize Tracking Page. You can open it at any time from the left sidebar menu.

Step 3: Complete setup in Customize Tracking Page

Customize Tracking Page offers two setup options side by side. Both start with your website URL, and both produce a branded page that Ellis adapts for every shipment.

• Smart Custom Setup: For merchants who want detailed control. You choose a template, review the page score, fix missing items, and customize links, colors, fonts, and widgets. Ellis generates about 25 templates, scores your page, and lists what's missing.

• One-Click Setup: For merchants who want a hands-off setup. You paste your URL, review the preview, and publish. Ellis analyzes your store, generates and tests templates, adds your store links, and picks the highest-scoring layout in under a minute.

Option 1: Smart Custom Setup

1. Analyze your URL

1. In Customize Tracking Page, select Edit in the builder.

2. Paste your store's website URL. Ellis extracts your logo, brand colors, typography, and catalog items.

3. Browse the generated templates under Templates (25).

4. On the template you want, select Customize or Review & improve.

The template opens in the Live Builder workspace.

2. Review your page score
 Ellis checks your page against industry standards and gives it a readiness score across four pillars:

• Merchant Brand: Checks that the page matches your store colors, typography, and logo. Shoppers trust a tracking page that looks like your store.

• Tracking Essentials: Checks for a status timeline, carrier details, the tracking number, and the estimated delivery date. These are the details shoppers look for first.

• Customer Experience (CX): Checks for quick-help links such as support email, Help Center URL, phone support, and return guides. Shoppers can solve problems on their own, which reduces support requests.

• Repeat Sales Opportunity: Checks that product cross-sells, promo banners, and coupon badges are placed well. Shoppers visit tracking pages repeatedly, so they're a good place to encourage the next purchase.

A missing element lowers its pillar's score and is listed in What's missing on your page, under the score summary. When you add it, your score updates right away.

Ellis uses two scores:

• Page score: How ready a template is to publish, based on the four pillars. Shown in Smart Custom Setup.

• Template score: How well a layout suits your store type, out of 100. Used in One-Click Setup to pick the best template.

3. Fix what's missing

1. Under the score summary, review What's missing on your page.

2. For each item, select Fix now, or a quick-add option such as + Add a support email.

3. Enter the missing information, such as a URL or email address.

The item is added to your page, and your score updates. Example: your page has no support email and no returns policy link, so the Customer Experience pillar scores lower. You add both, and your score goes up.

4. Customize links and navigation
 In the left control bar, enter the destination for each link:

• Cart: Your store's cart page

• Help Center: Your help or FAQ page

• Support Email: Your customer support email address

• Phone Support: Your support phone number

• Shipping Policy: Your shipping policy page

• Return Portal: Your returns portal

5. Customize colors and fonts
 In Fonts & colors, adjust:

• Accent swatches: Highlight colors for buttons and status indicators

• Header fills: The background color of the page header

• Typography: Fonts for headings and body text

6. Preview delivery scenarios

1. In the top bar, use the scenario switcher to pick a delivery state: In Transit, Out for Delivery, Delivered, Exception / Delayed, or Split Shipments.

2. Review the page in each state.

3. Select Apply changes to refresh the canvas with your latest edits.

Check, for example, that:

• In Exception / Delayed, promo banners are hidden, and support links and reassurance notes are shown.

• In Split Shipments, all parcels appear in one summary card.

• In Delivered, product recommendations and coupons are shown.

7. Configure global settings
 In the Settings tab:

• Custom tracking domain: Map a domain such as track.yourstore.com, so shoppers see your domain instead of a generic link.

• Favicon: Upload your favicon in .ico, .png, or .svg format. It appears in the shopper's browser tab.

• Recommendation engines: Connect Rebuy or Nosto with your API key, so product recommendations use your existing engine.

• Analytics: Enter your Google Analytics ID, and copy the platform script tags to track page visits and engagement.

8. Save and publish

1. Select Save & publish.

2. Review any flagged items, such as a missing returns policy or support email, and select Fix now for each.

3. Select Save template.

4. In Check with a real shipment, enter a real tracking number, and review the page with live carrier data.

5. Select Publish.

Your Smart Tracking Page is live on your storefront.

Option 2: One-Click Setup

1. Paste your URL and start setup

1. In Customize Tracking Page, select Start One-Click.

2. Paste your store's website URL.

2. Ellis sets up your page
 Ellis shows its progress through six steps:

1. Analyzing your store: Scans your live website pages, catalog items, and link structure.

2. Understanding your brand: Extracts your logo, main accent colors, background fills, and font pairings.

3. Generating 25 templates: Builds about 25 layouts based on your brand.

4. Evaluating the designs: Tests each layout on desktop, tablet, and mobile for readability.

5. Improving the best candidates: Adds your store links, such as Help Center, returns policy, and support email, to the strongest layouts, which fixes missing items automatically.

6. Choosing the best template: Gives each layout a template score out of 100 for your store type, and picks the top one. Example scores: Dashboard 98/100, Trust Stepper 93/100, Support First 90/100.

Ellis then loads a preview of your page using the top-scoring template.

3. Review and publish

1. Select Review & publish.

2. View the page on Desktop, Tablet, and Phone.

3. (Optional) Select Choose another template to switch to another high-scoring design, such as Timeline First, Split Imagery, or Hero Banner.

4. Select Publish this page.

Your Smart Tracking Page is live on your storefront.

Step 4: Ellis goes live

• What: Ellis adapts the live page for each shipment.

• Why: Every shopper sees content that fits their order's status, with no manual updates from your team.

How

1. Open the AI Features tab.

2. Turn on Let Ellis look after all of this.

This toggle turns on the live page rules below. Ellis must also stay on in Order Tracking Configurations (Step 2). [CONFIRM how the two toggles relate]

What Ellis does on the live page

• Shipment summary: Shows clear status notes for single or split packages. Example: 1 of 2 parcels delivered. Your second parcel arrives Thursday.

• Pause selling when something goes wrong: Hides product recommendations and promo codes when a delivery is delayed. Example: a shipment is held by the carrier, so the discount banner is hidden.

• Reassure worried customers: Shows support contact buttons when a shopper keeps refreshing a delayed tracking page. Example: a shopper checks a delayed order several times in an hour and sees a button to contact support.

• Personal messages: Shows greetings based on order history. Example: a first-time buyer sees Welcome to our store; a returning VIP sees Thanks for shopping with us again.

• Product recommendations & next-order coupon: Shows relevant cross-sells and personal discount codes on smooth deliveries. Example: after shoes arrive on time, the page shows matching socks and a discount code.

• Clean, tidy page: Turns long carrier logs into readable updates. Example: Arrived at sort facility – processing becomes Your package is at a sorting center.

Ongoing recommendations
 After your page is live, Ellis keeps monitoring it. New recommendations appear in the Tracking tab of the Ellis recommendations page:

• Fixes: Items that lower your page score or hurt the shopper experience, such as a missing support email, returns policy, or Help Center link.

• New blocks: Sections Ellis suggests adding, such as product cross-sells, promo banners, or coupon badges.

• Template tests: A way to try a different design without changing your live page. Ellis prepares the new design in the background, and nothing changes for shoppers until you switch.

To act on one, select Review, read the details in the modal, and select the action button (for example Open my templates) or Reject. You're taken to the screen where you apply it, and your page updates.

Manage Smart Tracking Page

• Edit the page: Open Customize Tracking Page from the left sidebar menu.

• Stop live adaptation: Turn off Let Ellis look after all of this in the AI Features tab.

• Turn off Ellis: Turn off Ellis for the Smart Tracking Page in Order Tracking Configurations. 

Need help?

Contact support@lateshipment.com, or submit a ticket from the Help Center tab in your dashboard.