Setting Up Automation in Omnisend

Once you’ve integrated LateShipment.com with Omnisend, you can set up automated workflows to send real-time shipping notifications to your customers. Follow the steps below to create and activate your automation:

1. Create a New Workflow

• Log in to your Omnisend account.
  
  

• Navigate to the Automation tab.
  
  

• Click Create Workflow.

• Select Create from Scratch to build a custom workflow.
  
  

2. Define the Trigger

• Set the workflow trigger based on custom events received from LateShipment.com.
  
  

• Example: Use the event LS-Return Approved to trigger a workflow whenever an returns has been approved

3. Design the Email Content

Use Omnisend’s drag-and-drop email builder to create engaging messages.
 You can personalize your emails by using dynamic merge tags provided by LateShipment.com, such as:

• {{event.trackingnumber}} → Displays the package’s tracking number.
  
  

• {{event.ordernumber}} → Shows the customer’s order number.
  
  

• {{event.trackinglink}} → Provides a clickable link for shipment tracking.
  
  

This personalization ensures customers receive timely and relevant updates about their orders.

4. Activate the Workflow

• Once your workflow and email content are configured, click Start Workflow.

• Don’t forget to activate the same event in your LateShipment.com dashboard to ensure the notifications are triggered correctly.

• From this point onward, the automation will automatically send notifications whenever the trigger event occurs.
  
  

Tip: You can create multiple workflows for different events to provide complete visibility to your customers.

This concludes the guide on setting up automations in Omnisend.