List of Klaviyo events and mergetags

Modified on: Wed, 16 Jul, 2025 at 7:40 AM

Integrating Klaviyo with LateShipment.com allows you to automate and personalize your email communications by leveraging specific events and merge tags. This guide provides a comprehensive list of events that can trigger emails and the corresponding merge tags to customize your messages effectively.


Returns Events

Manage return processes effectively with these events:

  • Return Initiated (with shipping label): Triggered when a return is approved and initiated with a shipping label.

  • Return Initiated (without shipping label): Triggered when a return is approved and initiated without a shipping label.

  • Return In-Transit With Delay: Triggered when a return is delayed in transit.

  • Return Received: Triggered when the returned item is received at the warehouse.

  • Return Approved: Triggered when a return request is approved.

  • Return Rejected: Triggered when a return request is denied.


Merge Tags for Returns

Customize return-related communications using these merge tags:

  • {{event.customer_name}}: Inserts the customer's name.

  • {{event.return_id}}: Provides the return identification number.

  • {{event.order_no}}: Displays the original order number.

  • {{event.tracking_link}}: Provides a link to track the return shipment.

  • {{event.product_name}}: Inserts the name of the product being returned.

  • {{event.product_details}}: Provides details of the product.

  • {{event.tracking_number}}: Displays the tracking number for the return shipment.

  • {{event.link_to_shipping_label}}: Provides a link to the return shipping label.

  • {{event.address}}: Inserts the return address.

  • {{event.product_status}}: Shows the status of the returned product.


By integrating these events and merge tags into your Klaviyo flows, you can automate and personalize your email communications, enhancing customer engagement and satisfaction.


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